YourSkin: redefining skin care routines using personalized analysis
About the project
YourSkin is a smartphone application that solves several of the major problems faced by people who want to take good care of their skin. We solved this issues by integrating existing technologies and services to help people save time, money and offer them a personalized skin care routine.
Role and duration
The team consisted of 3 people. My tasks included project management UX analysis and research, low fi prototyping and testing and UI design. The project took 9 days in total.
■ Skin care routines contain too many steps
■ Full prices and ingredients are often not clear
■ Users are not sure how to keep track of their skin behaviour
■ Offline buying lacks objective online reviews
🔍 How might we save the user time and money by recommending a personalized skin care routine focused on what they need?
Empathize, define, ideate
■ We conducted semi-structured interviews with 11 people and had survey answers from 63 people
■ We then analyzed and formatted this information (personas, jobs to be done, empathy mapping, user journeys) and did a quick sketching and brainstorming session to come up with ideas
■ To structurize the information for the app’s features, we decided to do a Moscow method to form the MVP – from there on we went with the sitemap and user flows
Prototyping and testing
For this project, we first drew low fi’s to get aligned on the structure – after which we created mid fidelity prototypes in Maze to validate our ideas. Based on our prototype testing, we came to some conclusions:
■ There was too much information on the home screen, leading to confusion for the users
■ 23% of users didn’t immediately understand that they had to take a photo of themselves with the camera button
■ 76% could not find how to see what products were recommended for them
The final mid fidelity prototype came out with a 84% success rate, so we went on with the high fi.
For branding purposes, we created 4 different moodboards and ran a survey to see what styles were mostly associated with our key pillars (inclusive, trustworthy and radiant). Besides, we did a visual competitive analysis for 3 main competitors.
Learnings and improvements
■ Don’t design things in isolation, or test screens in isolation. Always place components in the context of the screen to reveal more information about how they interact within the product..
■ Improve the solution by offering more detailed questionnaires at the beginning of the onboarding flow.
■ Make it more visually clear that you can also buy a pack of products, as being a direct morning or night routine. Next, when the skin issue is solved, the user should be able to easily offer a changing feature for the products.